The Relevant Market for Bullshit Political “News”: A Follow Up …

… TO MY SHORT, ABSTRACT DISCUSSION

Axios, The real competitor to Trump TV:

The conservative media company that owns BlazeTV has quietly been building a massive subscriber base, a direct threat to any digital TV effort being floated by President Trump and his allies, sources tell Axios.

By the numbers: Blaze Media — which was created as a result of the 2018 merger between The Blaze, a pay-TV network founded by Glenn Beck, and CRTV, an online subscription network that owns Conservative Review — now has 450,000 paid subscribers to BlazeTV, paying on average $102 a year.

The big picture: Blaze Media’s business model offers a blueprint for how to build a successful partisan media network with little overhead, in a post-cable world.

    • BlazeTV, the OTT channel, is the cornerstone of the business. But the company also runs a sizable podcast platform, the Blaze Podcast Network, which caters to personalities that already have massive radio and social media followings, like Mark Levin and Glenn Beck.
    • The company also has a 24/7 digital TV channel called Live, which is available to BlazeTV subscribers and is also available on ViacomCBS’ free streaming channel Pluto TV.. Its digital linear radio stream, Blaze Radio, is available on its website and on the iHeartRadio app.
    • The podcast network, along with Blaze Live, Blaze Radio and its website, serve as a marketing funnel to its lucrative BlazeTV product, while also bringing in additional ad revenue.